East Coast Skiing

Privacy Policy

Your privacy matters. This policy explains what information we collect, why we collect it, and how we keep it safe. We keep things simple, transparent, and respectful — no shady stuff, ever.

Information we collect

  • Order information: name, email, shipping address, billing address, and order details.
  • Account/payment info: processed securely by Stripe or PayPal — we never see or store your card number.
  • Emails you provide: when you join the Ski Lab, request updates, or contact us.
  • Technical data: basic analytics like page views, device type, and referring URLs.
  • Voluntary information: messages or preferences you share during support or product feedback.

How we use your information

  • To process and ship your orders.
  • To send updates you specifically signed up for (gear drops, snow alerts, tuning tips, etc.).
  • To improve our products and website experience.
  • To provide customer support and respond to questions.
  • To detect and prevent fraud or abuse of our services.

How we protect your information

We use industry-standard security practices, encrypted checkout (Stripe/PayPal), and minimal data retention. We never sell, rent, or trade your personal information. Ever.

When we share information

Only when needed to operate our business:

  • Shipping carriers (e.g., USPS, UPS) to deliver your order.
  • Payment processors (Stripe, PayPal) to process transactions.
  • Analytics tools (privacy-friendly, no ad tracking).
  • Fraud prevention if required by law or security concerns.

Your rights

You can request the following at any time:

  • Access to the data we have about you.
  • Corrections or updates to your information.
  • Deletion of your account or personal data.
  • Opt-out of all non-essential emails.

To make a request, just email us at aj@eastcoastskiing.com.

Emails & marketing

We only send marketing emails if you opt in — either on product pages, the Ski Lab, or the updates form. You can unsubscribe anytime with one click in any email we send.

Cookies & analytics

We use lightweight, privacy-first analytics to understand site performance and improve gear pages. No cross-site tracking, no creepy ads, and no selling behavior data.

Updates to this policy

We may update this Privacy Policy from time to time to reflect improvements, new features, or legal requirements. When we do, we update the date below.

Last updated: November 2025