1. Email Preferences
You can change or remove your email preferences anytime:
- Unsubscribe: Every email includes an unsubscribe link.
- Update topics: Reply directly and tell us what you want less/more of.
- Delete your data: Email us and we’ll remove your info entirely.
2. Cookies & Ad Tracking
We use the Meta Pixel and the Google tag (Google Analytics and Google Ads) to measure and run our ads on Facebook, Instagram and Google. Here's how to turn that off:
- Global Privacy Control (GPC): if your browser sends a GPC signal, our site automatically skips the Meta Pixel and Google tag. Brave and DuckDuckGo send it by default, and Firefox can turn it on in settings.
- Block cookies or use a tracker-blocking extension. The store still works, including checkout.
- Ad settings: Meta ad preferences and Google My Ad Center.
"Do Not Track" isn't supported by most browsers anymore, so we recommend GPC instead.
3. Opt Out of Targeted Advertising ("Do Not Sell or Share")
We never sell your information for money. Some privacy laws, including Connecticut's and California's, count ad pixels like the ones above as "sharing" or a "sale" for targeted advertising. Wherever you live, you can ask us to:
- Stop using your information for targeted advertising
- Stop sending your information to our advertising partners
GPC handles this automatically in your browser. To opt out by email:
Email: aj@eastcoastskiing.com
Subject: "Privacy Request - Do Not Sell or Share"
We usually respond within 1-2 business days.
4. Access, Correction & Deletion
You may request any of the following at any time:
- A copy of the data associated with your email
- Corrections to inaccurate data
- Full deletion of your data from our systems
We remove you from our email list and marketing tools. Order records that tax and accounting laws require us to keep are kept for that purpose only.
5. Third-Party Tools
We use trusted platforms to run our store and email list (Stripe, PayPal, Cloudflare, Resend for email, and Meta and Google for advertising). Each one has its own privacy policy.
6. Contact Us
If you have questions about your privacy or want to make a request, we’re here to help.
Contact: aj@eastcoastskiing.com